ISE Delivers High Impact and Momentum for the Global Presence Alliance
The GPA set out to drive collaboration and business velocity this year at ISE, where we made our most bold investments ever before and during the world’s largest AV and experience show.
Our pre-ISE events attracted 33 GPA partners and 170 delegates, who participated in learning sessions at our UX Summit and then organized our booth presence, a series of industry speakers and a Global Lounge to engage with the market at large.
The GPA booth featured our joint value proposition and global story, while the lounge area was used to walk customers through an interactive experience of the GPA’s new ecosystem called Velocity. Included here were live room solutions, which drove discussions on planning and design, standardization, Global Care services and a powerful Dashboard for enterprise data and analytics.
The GPA also discussed Collaboration as a Service on a global scale, and reinforced the power and reach of our combined sales organizations as “One GPA,” fine-tuning our value proposition and our shared customer strategies.
Our scanners tagged 400 total visits across the week, where 50% were customers and 50% technology partners, including Crestron, Microsoft, Logitech, NEC, Harman (AMX, Samsung), LG, Legrand, Shure, Bose, Barco, Biamp, Cisco, QSC, Haivision, Mersive, Google and Huddly. All in, it was a highly impactful event, which we hope to replicate at InfoComm in the U.S. in June.